After the campaign for The Chameleon Strategy that we did in Costa Rica, we were able to do a second campaign for Mexico. Thanks to the efforts of Dr. Miguel A. Barboza Elizondo, The Chameleon Strategy debuted in that country at the hands of Boehringer Ingelheim Mexico with the support of La Asociación Mexicana de Enfermedad Vascular (The Mexican Vascular Illness Association) and La Sociedad Mexicana de Medicina de Emergencia (The Mexican Emergency Medicine Society). This campaign was a complete success; with respect to other similar campaigns about preventing strokes, The Chameleon Strategy duplicated the positive impact and also the effective reaction.